“As an artist I am gifted to give and as a citizen in our community I am engaged to empower.”

- Redic

 

The Redic Experience is a multi- creative platform of art, music and fashion. You know that already. But there’s more. 

 

An important fourth platform in symbiotic relationship with art, music and fashion platforms has and will always be humanitarianism. Hence our commitment to Corporate Social Responsibility. The Redic Experience is really articulating a timeless truth that for centuries the arts have nourished the mind, body and soul; provoked thought, enlightenment and sparked the genesis of positive social change. 

 

Art is never ephemeral but engaged in the world. Artistic creativity has often been seen as our way of getting out of the world when really it’s our way of acting in the world. In a real sense art makes us act. No culture has done without creative expressions of any kind of art - music, literature, poetry, visual art - in the history of mankind. From primitive cave paintings to modern day contemporary art, art was inclusive to the survival and social progress of societies. Far from being seeing as a luxury, art provided the creative DNA for human inspiration and aspiration. 

 

Creative art equips us for action - intellectual, emotional, spiritual, personal, social, economical and political. Art empowers us to take a broad range of actions as wide ranging as the range of human actions itself. In a real sense there is no one purpose to art but many. The same can be said for life itself. Art gives meaning to the diversity of actions towards the many shared purposes of life. Art is universal to mankind then so are the principles of personal dignity and diversity. 

 

The Redic Experience at it core celebrates and champions dignity and diversity. 

 

More than hot air, more than empty words: Getting rad with The Redic Experience principles 

 

- We are an innovation led business resourcing best quality materials that is eco-friendly, green and sustainable. 

- We are a sustainable led business committed to reducing our Carbon footprint and our impact on the environment.

- We are a mission led business empowering our staff to be more than just employees but socially engaged citizens in our communities. 

- We believe in taking responsibility for our impact in society for knowing that how we view things determine how we do things.

- We believe being a responsible corporate citizen means being committed to our communities

- We believe in the power of artistic creativity to unleash the limitless potential in individuals and society.

- We believe in releasing inspiration to empower and engage to transform and renew our communities.

- We believe humanitarianism is not in a hand out but a hand up.

- We are committed to working with partners and sponsors to achieve positive change through constructive and creative engagement in society

- We are committed to developing relationships with corporate partners who share the power of the arts to empower and release human potential

 

Our work

 

At present we are working in partnership with Community Roots in China (CRC), a non-profit organization on a mission to ensure that every child in China has access to education, healthcare, and shelter. Partial proceedings of Redic & The Storm Riders live recording concert at OnStage (Red Town, Shanghai will go towards supporting their work in bringing joy to the deserving children in rural China through CRC’s One Heart Gift Bag Program. To date, Community Roots in China has a network of children in 71 schools and 48 foster homes in 16 provinces of China. 

 

For more information about the work of Community Roots in China go to www.communityrootschina.org

 

For enquiries how you can partner, explore or support our CSR platform please contact us for more details.